Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Is it ever OK to use revenue as your primary financial measure?
  • How can pricing and discounting affect lead generation?
  • What's the difference between defection detection and customer retention?
  • Should I share the results of our marketing research with the sales team?
  • How do we know when to segment our data for analysis?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • How Customers Evaluate a Price

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  • Creating Content That Actually Works

    While every marketing pundit and publication is fueling the hype around content marketing, the hypesters are omitting some important facts and glossing-over some crucial processes. In this on-demand training webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.

    View This Webinar

  • Selling Value More Confidently in Seven Steps

    Salespeople need to be confident in themselves and in the value of the offerings they’re representing. This tutorial helps you give your sales team the confidence they need to sell effectively while maximizing revenue and margin.

    View This Tutorial

  • How Marketing Automation Is Changing Sales

    In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.

    View This Interview