Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What does a real marketing strategy actually look like?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Why shouldn't we just focus our attention on our largest customers?
  • Is it ever OK to use revenue as your primary financial measure?
  • What's the problem with using BANT for prospect qualification?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Should we being measuring revenue or profit contribution?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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