Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What types of content are best for repurposing or recycling?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- Are marketing automation tools really all that? What can and can't they do, really?
- Should we being measuring revenue or profit contribution?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- What does a real marketing strategy actually look like?
- What are some typical things that can hurt lead generation?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Stop Losing Sales to "No Decision"
For many companies, the biggest competitor they have to contend with is "no decision." In this tutorial, learn strategies and tactics for addressing the real root-causes behind prospect inaction.
View This Tutorial -
Finding Margin Leaks in Your Sales Processes
It’s important to realize that every sale is the result of a process. This diagnostic examines how to improve sales results by identifying root causes and areas for improvement in your sales processes.
View This Diagnostic -
Building Data-Driven Marketing Operations
Building a data-driven marketing operation where anecdotes and opinions have ruled for years is no easy task. But with the right approaches, you can transform your marketing processes and culture in less time...and with less conflict...than you might imagine.
View This Webinar -
Fixing the Root-Causes Behind Rogue Salespeople
It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this interview with Paul Hunt, he exposes the real root-causes.
View This Interview
