Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

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  • How do we know when to segment our data for analysis?
  • What are the different buyer types we might be negotiating with?
  • If we hire experienced reps, shouldn't they already know what to do?
  • Should I share the results of our marketing research with the sales team?
  • When conducting research interviews, how many should we try to conduct?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Should we being measuring revenue or profit contribution?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What types of content are best for repurposing or recycling?

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