Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Aren't people usually the root-causes behind most sales and marketing problems?
• Which is more important---marketing strategy or marketing tactics?
• What are the different buyer types we might be negotiating with?
• Why are the early signs of customer defection so difficult to spot?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What's the difference between defection detection and customer retention?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What if our competitors are outperforming us on every value-driver that really matters?