Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • If we hire experienced reps, shouldn't they already know what to do?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Why is customer retention so much more important in B2B than in B2C?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What are the main reasons sales training doesn't stick over time?
  • What's the difference between lead generation and cultivation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • Comprehensive B2B Marketing Self-Assessment

    To help identify areas for improvement, simply answer the questions in this straightforward assessment as truthfully and objectively as possible. While this comprehensive assessment covers 10 major areas and contains more than 130 questions, it should take you less than 30 minutes to complete.

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