Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When conducting research interviews, how many should we try to conduct?
  • Why is customer retention so much more important in B2B than in B2C?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What are the primary components of an effective sales strategy?
  • Why are the early signs of customer defection so difficult to spot?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Should we being measuring revenue or profit contribution?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Creating Content That Actually Works

    While every marketing pundit and publication is fueling the hype around content marketing, the hypesters are omitting some important facts and glossing-over some crucial processes. In this on-demand training webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.

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  • Predicting the Future of B2B Marketing

    What if you could talk to the top thought leaders in B2B marketing and get their predictions about where B2B marketing is headed in the future? Paul Salvaggio of Backbone Media did just that. And in this expert interview, Paul reveals what he learned.

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  • Exploring Four Different Buyer Personas

    This interview with Nelson Hyde teaches you about four key buyer personas --- how to identify them and how to best deal with them.

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