Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I share the results of our marketing research with the sales team?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• Are marketing automation tools really all that? What can and can't they do, really?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• What's a good cost-per-lead? Are there any benchmarks?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?