Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Who should be responsible for cultivating leads?
• What should I do with the leads that sales people disqualify?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What's the difference between "explicit" and "latent" demand?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• What's the problem with using BANT for prospect qualification?