Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are the primary components of an effective sales strategy?
  • What's a good cost-per-lead? Are there any benchmarks?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • Should we being measuring revenue or profit contribution?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What are the main reasons sales training doesn't stick over time?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Targeting Your Most Profitable Prospects

    In this tutorial, learn a six-step strategic process for increasing your odds of success in the marketplace by understanding which prospects you should target...and which ones you should avoid.

    View This Tutorial

  • Survival Strategies for Raising Prices

    In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?

    View This Webinar

  • How Customers Evaluate a Price

    We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.

    View This Guide

  • The Price Segmentation Self-Assessment

    Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.

    View This Tool