Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Who should be responsible for cultivating leads?
• What's a "bounce-back" offer and when would I want to use one?
• What's a good cost-per-lead? Are there any benchmarks?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Why shouldn't we just focus our attention on our largest customers?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What do close rates have to do with lead generation?
• How do we know when to segment our data for analysis?
• Can modeling account potential help me with forecasting?
• Are marketing automation tools really all that? What can and can't they do, really?