Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Who should be responsible for cultivating leads?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What's the problem with using BANT for prospect qualification?
• What's a "bounce-back" offer and when would I want to use one?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What's a good cost-per-lead? Are there any benchmarks?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• What are some typical things that can hurt lead generation?
• What if our top-selling salesperson is the worst at hitting target prices and margins?