Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between sales enablement and sales effectiveness?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What's the difference between defection detection and customer retention?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Should we being measuring revenue or profit contribution?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What should I do with the leads that sales people disqualify?
• What's the difference between lead generation and cultivation?
• How can I tell if a customer is defecting early enough to do something about it?
• What if the root-causes are in an area that I don't have a lot of lot influence over?