Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are the different buyer types we might be negotiating with?
  • Who should be responsible for cultivating leads?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Should I share the results of our marketing research with the sales team?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Why is customer retention so much more important in B2B than in B2C?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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