Attracting and Capturing Better Leads
Strategies and Tactics for Maximizing the Quantity, Quality, and Value of Sales Leads
Clearly, lead generation is a top priority for most B2B marketing teams. After all, qualified sales leads are the fuel for the financial engine of the company. But lead generation can also be a significant source of frustration when it becomes the scapegoat of choice for poor sales performance. In this subscriber-only training webinar, you will learn about:
- The dynamics of B2B environments that present unique challenges for effective lead gen.
- How different metrics can help drive better internal perspectives on quality versus quantity.
- Methods for analyzing and diagnosing your lead flow to guide your improvement efforts.
- A number of straightforward optimizations and "tweaks" that can make a big difference.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Getting Serious About Sales Effectiveness
It's all too easy for marketing teams to get stuck into a sales enablement role--relegated to taking orders from the sales team. Learn what leading marketing teams are doing to break out and to strategically drive sales to become more effective.
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How Strict Pricing Enforcement Killed a Product
Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).
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Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
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How to Price New Products
In this on-demand training seminar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.
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