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The Fundamentals of Pricing in B2B

Understanding and Leveraging the Unique Dynamics Around Business-to-Business Pricing

While some will suggest that "pricing is pricing,"  there are significant differences between pricing in business-to-business environments versus pricing in consumer and retail environments. To be most effective, B2B pricing practitioners not only need to understand the critical differences, they need to know how to leverage those differences to their advantage. In this course, you will learn about:

  • The most significant differences between B2B and B2C pricing and why they matter.
  • The pros and cons of the typical pricing strategies that are often employed in B2B.
  • The most common organizational and reporting structures for B2B pricing functions.
  • The critical importance of "soft skills" to work with and influence other internal groups.

Course Sections

  • 1. Why B2B Pricing Is Very Different

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  • 2. B2B Pricing Strategies and Structures

    Here's a little overview of what's in the section. Here's why this section is important and a little overview. Here's why this section is important and a little overview of what's in it. Here's why this section is important and a little overview of what's in it.

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  • 3. Organizational Change and Influence

    Here's a little overview of what's in the section. Here's why this section is important and a little overview. Here's why this section is important and a little overview of what's in it. Here's why this section is important and a little overview of what's in it.

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  • 4. Assessing Your Baseline Capabilities

    Here's a little overview of what's in the section. Here's why this section is important and a little overview. Here's why this section is important and a little overview of what's in it. Here's why this section is important and a little overview of what's in it.

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