Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why are the early signs of customer defection so difficult to spot?
  • Who should be responsible for cultivating leads?
  • How can pricing and discounting affect lead generation?
  • What's the difference between a "defined" and "undefined" market?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What's the difference between defection detection and customer retention?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Which is more important---marketing strategy or marketing tactics?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Leading Edge Account & Territory Planning

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  • Competitive Kill Sheet Development Workbook

    To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.

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  • The Triangulated Competitive Audit Guide

    The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.

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